the trademark "JIU" of Weifang Hengyuan Oil Pump and Nozzle Co., Ltd., a subsidiary company wholly owned by Xinde Science and Technology Co., Ltd. (OTCBB: WTFS), was honored with the title of Shandong Famous Trademark. The granting of such an honor represents a comprehensive recognition by Shandong Provincial Bureau of Industry and Commerce of Xinde's market, quality, efficiency and development and fully proves the market acceptance of Xinde and "JIU" brand products, simultaneously improving the company's intangible assets and bolstering its ability to compete in the increasingly fierce market.
The title of Provincial Famous Trademark signifies the company's goodwill and concurrently is a "facility" to compete in the market. For many years, the company has operated with a focus on honesty and credit, constantly increasing investment in technical improvements and aiming to both create a famous brand and form a good image. The company attaches great importance to intensifying the public identification of the enterprise and consolidating the influence of famous brands both in the corporate operating ideology and system and also the corporate image construction.
(i) Create a positive image with competitive products. When building a corporate image with a famous brand, give prominence to the whole staff's concept of a competitive product. Take "develop by competitive products and operate with honesty and credit" as the company's motto and "quality represents the life of the enterprise" as a slogan in the production site. All these measures create a deep cultural atmosphere under which the corporate image is being created with competitive products, inspiring employees to produce competitive products and accomplish even more. At all times the company gives back to society with competitive products and increasing its market space. In recent years, the company has obtained three utility models and one invention patent by virtue of strong research and development strength.
(ii) Create a positive image with a civilized marketing service. The company always considers civilized marketing service as an effective carrier of brand construction and practices the marketing service concept with a down-to-earth manner through marketing and service on a civilized basis in order to improve marketing management level and product quality. This effectively promotes the company's construction of a famous brand and rapidly enhancing the company's market image.
Source:- Google News